Persistance is the only name of the game


Is innovation the key to successful entrepreneurship? Some people believe it’s the ability to innovate. Sure, doing more with less, finding new ways of getting the job done and being generally innovative in your business will definitely help, but it’s not the deciding factor.

Access to Capital?

How about access to capital? I’ll admit, it’s very difficult to start a business if you don’t have the money to get going. But money is not the most important piece of the entrepreneurial puzzle and we all need to stop pretending in this country that it is. There are plenty of successful start – ups that survived on the thinnest of shoestrings for their first few years.

Management Skill?

What about management skill? Give me a break. Entrepreneurs are famously short – tempered and few have the patience for office politics and other slowing games. If they wanted to play politics, after all, they would be working in a big company, not starting something new.


There is one thing and one thing alone that every great entrepreneur absolutely must possess: courage. Please stay with me. Courage, my friend, is rare commodity. As a nation, we tend to stay away from things we don’t know. Almost every South African I’ve met would agree that, collectively, we value security over risk.

Most people will tolerate just about anything – a bad marriage, an intrusive government, a horrible boss, a job that they hate – if only that thing can make them feel more secure. It’s sad, really. But entrepreneurs are not normal people, they are crazy. It takes courage to forego the predictability of a corporate job. It takes courage to sacrifice your nest egg to your start – up. It takes courage to face the risk of failure. It takes courage to turn your dreams into reality. It takes courage – lots of it – to hand over the reigns when your start – up grows beyond your ability to manage it. That’s why brave entrepreneurs are – quite rightly – the true heroes of our modern society. FORTUNE FAVOURS THE BRAVE

Thomas Edison