Archives for December, 2014
Why do some brands catch on, while others fade into the background wither away and die? In an age of commerce where customers have too many choices and too little time, the message is clear: you have to be remarkable, people must know what you are doing. To get what you want out of your business, to grow into a brand that people actively seek out over your competitors, you’re going to have to figure out how to make your idea spread. It’s that simple, and that hard. Because ideas that spread, win. The most important asset you can ever have is an idea that’s worth spreading. Ideas that spread, win. But how...?
What is the key to successful entrepreneurship? Is it Innovation? Some people believe it’s the ability to innovate. Sure, doing more with less, finding new ways of getting the job done and being generally innovative in your business will definitely help, but it’s not the deciding factor. Is it Access to money? Is it Management Skills? Is it Courage? What is it really that makes a successful entrepreneur?