Tag archives for Business Plan
Every day, another local business crashes and burns in spectacular fashion. Did they make a lot of mistakes? I don’t think so. My theory is that they didn't make anywhere near enough mistakes. See, at school, they trained you to believe that mistakes are bad. That mistakes reveal ineptitude. That mistakes are shameful. Fans of business plans always emphasize one thing: To Secure funding for your business, you almost always require a formal plan. But what about companies which are funded by friends and family? What about the notion of starting small and grow yourself up into success? Why would you wait for investors, commercial banks or government lending institutions to approve your business before you can start your dream? Unless you are just there trying to do any business and not trying to solve the customer problem, then indeed you will need a business plan.
Why do some brands catch on, while others fade into the background wither away and die? In an age of commerce where customers have too many choices and too little time, the message is clear: you have to be remarkable, people must know what you are doing. To get what you want out of your business, to grow into a brand that people actively seek out over your competitors, you’re going to have to figure out how to make your idea spread. It’s that simple, and that hard. Because ideas that spread, win. The most important asset you can ever have is an idea that’s worth spreading. Ideas that spread, win. But how...?